While fashion holds a more burgeons connotation in the current times, there is much dilution in trends and fads making them rather ineffective. It is interesting to see how Indian consumer in any age group, urban especially, is certainly driven by the western and Asian trends and movements. The age of information has blurred the identity of style as a definition to a particular region. What is rather important lately is a look ‘within’. As Indians, culture and geography, but most of all by the state of the current times connect us.
There is much that can be done in backward integration of ‘style’ to culture and certainly it seems like a great way forward to produce fresh fashion, says Ms Geeta Khanna, Founder of Hirumchi Styling Company.
Ms Geeta Khanna, founder of Hirumchi Styling Company, sees this backward integration as the new way forward to fresh fashion. She envisions reintegrating Indian techniques of style and fashion into a global look that is "alluring, appetizing and aspirational".
Her platform is 'Heritage and Style of India: It is a platform that offers 'style application' to threatened and unique Indian arts and crafts. Her partner for this event is Women Weave Charitable Trust, founded and lead by Ms Sally Holkar, with Hemendra Sharma as the ceo.
At Hirumchi Styling Company, all plans are created with cfo Nidhi Mahajan, and we understood the need to offer a fashion platform to the handloom effort so that it can be embraced by the younger generation.
The partnership of Women Weave and Hirumchi Styling is generously supported by Yes Bank's Mrs. Bindu and Mr. Rana Kapoor, both visionaries in their approach to the future strengths of India.
Hirumchi is hosting its second round of an exhibit where we present unique dying arts and crafts of India in a fashion orientation. This exhibit is going to present saris of Maheshwar by Ms Sally Holkar of Indore, Art interpretation on home furnishing by Peter D'Scoli and unique hand textured garments by designer Ms Anamika Khanna.
Besides the presentation of the Women Weave product line for sale, there is also a display of unique application of Indian art and craft in other medium such as lifestyle fabrics, presented by the Talana Studio of Peter D’scoli. To present the work of visionary artist who have been able to save endangered craft by giving them a modern application, we are also showcasing Ms Anamika Khanna’s pioneer work. The event will also present modern style interpretation of saris to introduce fresh ideas to consumer on their adaptations. The models will be style by Ms Geeta Josie Khanna, founder and Principal at Hirumchi Styling Company, where she will be pairing the saris with coveted Indian designer wear.For more information see www.womenweave.org